Jyotirmay Basak comes with a wide experience in industrial manufacturing and process engineering. Adapting alternative technology to reduce cost of manufacturing was particularly evident in his work.

Joined as a trainee in one of the subsidiary companies of Duckback, rose to the rank of CEO of the company during his 42 years of association. Inducted as member in the Footwear committee of the Bureau of Indian Standards. Jyotirmay brings in years of production experiences to the company.